The Pixel Project is attempting to raise US$1million for the Malaysia’s Women’s Aid Organisation (WAO) and the US-based National Coalition Against Domestic Violence (NCADV).
It has asked photographer Jillian Edelstein to take a picture of male celebrities that will be made up of a million pixels.
In January, The Pixel Project will then launch an online campaign to ask people around the world to unveil the exclusive image, by paying $1 a pixel.
Bright One Communications will be managing the UK publicity for The Pixel Project, and will help to drive the digital campaign.
The Pixel Project founder Regina Yau said: ‘The Pixel Project team, WAO and NCADV believe that positive male role models will help men realise that as they are part of the problem, so they are part of the solution to ending violence against women. We also hope that this campaign will inspire and mobilise a global audience – especially men – to work together to address the problem while ensuring that WAO and NCADV have enough funds to buffer them against the current recession.’
Edelstein has previously taken pictures of actress Gwyneth Paltrow for Save The Children.