NEWS: International hi-tech prizes for Euro Plus

Euro Plus, the European hi-tech PR network, has scooped two international accounts worth an estimated pounds 350,000 in combined fees.

Euro Plus, the European hi-tech PR network, has scooped two

international accounts worth an estimated pounds 350,000 in combined

fees.



The ten-member network has been hired by Internet software company

Asymetrix to boost its corporate profile in the UK, France, Italy,

Spain, eastern Europe, Scandinavia, South Africa and India.



PR for Asymetrix in the UK and France was previously handled by Text

100, while Interprom and Image Time respectively managed the account in

Germany and Italy. When the company decided to review the business last

month it asked Image Time to pitch against Text 100.



Led out of Milan by Myriam Koppel, Euro Plus president and Image Time

partner, work will focus on building Asymetrix’s profile in the PC and

IT trade press as a dynamic Internet and multimedia service provider.

The agencies will also highlight the company’s links with Microsoft.



Based in the US, Asymetrix was founded in 1985 by Paul Allen, co-founder

of Microsoft, and includes the software giant among its clients.



Euro Plus has also picked up business from NovaSoft, the US document and

work flow management software company. The company opened its European

headquarters in Munich in September and intends to open branches in the

UK, France, Germany and Italy early next year.



The account will be headed up by Euro Plus’s German partner Fink und

Fuchs out of their office in Wiesbaden.



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