A Shandwick double bill, of Paragon and Shandwick Public Affairs, has
carried off the Chartered Institute of Marketing’s PR account.
The agencies won the contract, which has been handled for the last five
years by Harrison Cowley, after a four-way pitch (PR Week, 26 July).
The bulk of the business, which covers corporate positioning, business-
to-business communications and public affairs, will be led by Paragon.
Julia Thorn, chairman of Paragon, said that the agencies aimed to raise
the status of marketing.
‘We want to put marketing as a discipline high on the political and
business agenda and to demonstrate how important it is in making
‘We will be preaching to the unconverted - rather than to marketers -
targeting such audiences as MPs, chief executives and chairmen,’ she
* Marketers plan to increase their public relations spend by 3.2 per
cent over the next three months. This compares with increases of 4.3 per
cent on sales promotion and 3.1 per cent on advertising and tele-
marketing, according to the latest CIM Marketing Trends Survey.