NEWS: HEA opens its doors to specialist agency bids

The Health Education Authority (HEA), is inviting niche PR firms to submit details in order to draw up its third communications roster.

The Health Education Authority (HEA), is inviting niche PR firms to

submit details in order to draw up its third communications roster.



Deputy head of press and PR Richard Hunt is looking for agencies with a

range of PR skills in specialist areas like broadcast or ethnic

minorities.



The health promotion body also wants below-the-line and marketing

agencies to help it execute more specialist campaigns.



The deadline for tenders is 23 December. Hunt is planning to shortlist

over Christmas, hold pitches in January and appoint approximately ten to

12 agencies a month later.



He said the creation of a new roster will not affect the nine PR

agencies on the HEA’s existing list, set up two years ago.



They are: Shilland and Co, Munro and Forster, Handel Communications,

Fleishman-Hillard, Kartupelis Associates Phipps PR, Pielle PR, Harvard

PR and the Arc Group.



‘We recognise that as our campaigns have become more sophisticated, we

need to use more specialist communications techniques,’ Hunt told PR

Week.



The HEA uses three or four PR agencies at any one time on campaigns like

its drug education programme ‘Know The Score’ and physical education

drive ‘Active for Life’.



PR budgets vary according to the campaign but can run from thousands to

millions.



The HEA also has an advertising roster of five agencies.



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