NEWS: Kodak puts European PR agencies into focus

Kodak, the photographic film and imaging giant, is reviewing public relations across Europe for its Digital and Applied Imaging (D&AI) division as part of a massive promotional investment.

Kodak, the photographic film and imaging giant, is reviewing public

relations across Europe for its Digital and Applied Imaging (D&AI)

division as part of a massive promotional investment.



One of seven divisions within the Kodak group, Kodak D&AI specialises in

the manufacture of digital imaging solutions such as scanners, digital

cameras and CD media for small office and home users.



Kodak D&AI currently uses a range of agencies within local country

markets to service its PR needs. These include Fox Parrack Fox, which

handles work primarily in the United Kingdom, and Companycare, which co-

ordinates activity at a European level.



The review coincides with the arrival in September of Joanna Goodwin as

public relations manager for Europe, Middle East and Africa.



Goodwin, who was previously automotive communications manager for Lucas

Industries, explained that Kodak had decided to centralise agency

recruitment rather than leave the responsibility with local public

relations departments.



She said: ‘We have done some market research and discovered that users

rely most on editorial to be persuaded of the importance of our

products. We are investing more to drive this forward and have to

rigorously review the current agency network.’



Goodwin added that she would first look at agencies in Germany, followed

by France, the UK, eastern Europe and the Middle East. Pitches for the

UK will probably take place at the end of November.



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