NEWS: Referendum Party approaches PR agencies

Sir James Goldsmith’s Referendum Party is considering using a PR agency to fill the gap left by the departure of two of the most senior people from its press office.

Sir James Goldsmith’s Referendum Party is considering using a PR agency

to fill the gap left by the departure of two of the most senior people

from its press office.



The party, which is believed to be devoting pounds 20 million to pre-

election marketing, is known to have approached a number of agencies

during the last few weeks.



It is thought the party was looking for an agency to provide short-term

PR support, or to second a member of staff in-house, while it searches

for a new head of communications.



The move has been forced upon it by the loss of several people from its

press office including chief press officer Ian Beaumont, a former press

officer with 10 Downing Street and the Metropolitan Police, who left the

party at the end of September, just six weeks after he was recruited.



Michael Gunton, who headed up the party’s regional press team, left

shortly before Beaumont, amid rumours of acrimony between himself and

Patrick Robertson, Goldsmith’s personal PR adviser.



Gunton, ex-Conservative Party Central Office head of news and

parliamentary liaison, had preceded Beaumont as chief press officer but

stepped down after six months due to a heart attack. He is now preparing

to launch a media services company.



The search for replacements follows the launch in mid-October of the

party’s first national newspaper advertising campaign, emphasising the

‘powerlessness’ of UK politicians.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in