Circulation: 3.8 million unique visitors in June
Who are the web barons?
Bal Singh, editorial and digital development director, is in charge of the consumer-facing medical, health and wellbeing site. Singh commands nine full-time staff and more than 100 freelance medical advisers.
Get the tone right
Netdoctor offers trusted and credible information on health and medical issues, so sources must be legitimate. It boasts health news and features, videos, forums and expert advice.
The team is always on the lookout for PR comment. 'While we cannot use all the information that is sent in, it is a valuable source of additional content for the site,' says Singh. Netdoctor is keen to receive information on new health products, medical treatment and remedies.
PR-friendly score: 7/10