Dragons win for Lewis PR

Dragons' Den winner Steve Smith has taken on Lewis PR to raise his profile in the media.

Smith appeared on the first programme of the new Dragons' Den this week. All five dragons fought over his product TrueCall, which is a device that blocks nuisance calls.

Lewis PR will aim to secure national broadcast and newspaper coverage for Smith and his company, which he co-founded with John Price. The agency will specifically target the business and lifestyle sections of newspapers.

Smith, who works in the call centre industry, accepted Peter Jones' offer of £100,000 for a 12.5 per cent stake in his venture. This was the lowest stake Jones had taken throughout all seven series of the programme.

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