Name of agency: Kindred
Address: 90 Whitfield Street, London, W1T 4EZ
Telephone: 020 7612 8800
Ranking in Public Sector Top 25: 1
% growth in public sector fee income: 3%
Ranking in Top 150: 28
Public Sector fee income 2008: £5,896
Total fee income 2008: £7,670
Total staff 2008: 120
Who is in the hotseat?
Sum up your agency’s 2008 in three words: Mergers and acquisitions
Three best public sector client or campaign wins:
1) DBIS’s Science: [So What? So Everything]
2) DCSF’s 14-19 campaign
3) Our first MoD client win
Public sector highlights of 2008: Receiving a thank you letter from the Prime Minister.
Significant hires in the public sector team in 2008: We merged with a successful advertising agency, Mustoes, and brought in a digital agency, Cosmic. These have opened the door to new clients, new thinking and a whole new way of working. We now have strategists and creatives at the centre of the agency, which is good for us and good for our clients.
Staffing overall 2008: 120
Plans and predictions for public sector PR in 2009: Kindred will be pushing the boundaries of Public Sector PR For Kindred and making our clients’ campaigns worth talking about.
What are the main challenges facing public sector PR? Clients will be worrying about getting decent, strategically sound advice on digital PR and social media. We’ve recruited the people to make sure that they’ll get just that from us.
How is the recession affecting the public sector, in your eyes? It would be foolish to think that the public sector is not being affected by the wider economic situation. For example, we have seen an increased focus on project work, underpinned by strong key performance indicators and imagine that there will be more of this in the next six months.
One thing you won’t know about the agency: Our deep and abiding love of fancy dress.