LONDON: Chief executives are increasingly looking for
communications directors with international experience compared with
five years ago, according to Paula Alexander of head-hunter firm Saxton
Bampfylde.
Alexander was talking to delegates at the IPR’s symposium ’Managing PR
in a Wired World’ in London last week.
’Worldwide and European searches are now routine,’ said Alexander. ’CEOs
want broader knowledge - they want public affairs people to know
Brussels and Whitehall. Knowing the New York Stock Exchange is as
important as knowing the London Stock Exchange,’ she added.
An understanding of the integration of communications with human
resource management and internal communications is an important skill
for communications professionals at international level, she said.
