PARIS: State-owned French airline Air France has appointed Francois
Brousse, a former press secretary to Socialist president Francois
Mitterrand, as its new director of communications.
Brousse, 48, took up his post earlier this month and reports directly to
Air France chairman Jean-Cyril Spinetta, for whom he has worked since
Spinetta’s appointment last year. His responsibilities are worldwide and
cover external communications, internal communications and publicity and
Public affairs and government relations are handled separately, by
departmental director Jean-Louis Pinson.
Forthcoming issues on Brousse’s communications agenda will include Air
France’s partial privatisation later this year when 20 per cent of
shares will be opened to the public.
He will also focus on the opening of a fifth terminal at the company’s
hub, Charles de Gaulle airport in Paris, in April 1999; the recent
bilateral agreement between the French and US Governments which opens
the way for links with US airline companies and a potential 40 per cent
increase in Air France’s traffic across the North Atlantic; and the
opening of a fourth runway at Charles de Gaulle in the year 2000.