St Tropez CEO Michelle Feeney spoke exclusively to PRWeek to highlight the need for the beauty industry to speak out about its achievements in a bid to be ‘taken more seriously'.
The former Mac Cosmetics vice president of global comms, said: ‘We need to be an industry that stands forwards and says we create jobs and opportunities.'
During her 20-year beauty PR career Feeney previously worked at Lynne Franks PR where she set up a beauty department, and was also responsible for the launch of Crème de la Mer and the Prescriptives brand while working at Estée Lauder.
Read the full exclusive interview here.
