A three-way consortium bidding to finance the London Underground
has invited pitches from four PR agencies to handle the public affairs
and media relations surrounding the bid.
The shortlisted agencies are: Jackson Communications, Matrix, Waterfront
Partnership and Political Context. One agency is understood to be the
front-runner for the account but a spokesman for the consortium declined
to disclose further details, and stressed that the negotiations were
The consortium is made up of three construction and engineering
They are Anglo-French joint venture company GEC Alsthom, UK-based Amec
and US-owned Brown and Root. The consortium is seeking strategic advice
on presenting its case to both the Government and the public.
Under the public-private partnership policy announced in March by John
Prescott, Secretary of State for the Environment, Transport and the
Regions, a maximum of three private sector contracts would be awarded to
maintain and modernise the Underground’s infrastructure and rolling
stock. This includes refurbishing stations, replacing tracks, upgrading
signalling and refurbishing or replacing trains.
Overall service delivery would remain in the public sector, including:
ticketing, fares, drivers, station staff, operation of the signalling
system and safety.
The GEC Alsthom-Amec-Brown and Root consortium faces potential
competition from other consortia as well as from Railtrack.