The Radio Authority has received 13 applications for the new Yorkshire
FM licence, the last major regional licence outside London to be
It is the sixth major regional licence to be advertised since 1992 to
meet the 1990 Broadcating Act’s aim of widening audience choice.
One of the bids is from Independent Radio Group(IRG), which was formed
in October 1995 by three former key players at Transworld
Communications, the former owner of the group of stations which included
Piccadilly, Piccadilly Gold and Red Rose Radio.
IRG has proposed a soul format under the name Excell FM for the licence
which will reach 3.75 million people.
Yorkshire already has chart hit formats, a gold format and an Asian
IRG sales and marketing director Neil Jones said the soul format would
cover music from the 60s through to contemporary music.
The Radio Authority’s decision, to be announced in May, will be based on
an applicant proposing an alternative format to what is currently on
offer in the area.
Licences already awarded include Bristol-based dance music station
Galaxy, London’s Jazz FM in north west England, Chrysalis Group’s rock
station Heart FM in the West Midlands and music and speech stations Scot
FM in central Scotland and Century Radio in the North East.