Westminster Strategy has been hired by a consortium of charities to
launch a campaign promoting jobs for the blind.
Sir Antony Walker, chairman of the consortium OPSIS, which includes the
Royal London Society for the Blind, Action for Blind People and Guide
Dogs for the Blind, would not discuss fees. However, it is understood
that budgets will be capped at around pounds 80,000 for the one-year
The ‘Out of Sight - Out of Work’ campaign will target top UK firms,
offering employers the benefits of the latest technology to assist blind
employees. Westminster Strategy picked up the business without a pitch
because it is already working for the Royal London Society.
Jane Cooper, account director on the business and head of the
consultancy’s newly-established voluntary sector team, said: ‘We are
advising the organisations involved in the ‘Out of Sight- Out of Work’
campaign on how to challenge the negative perceptions of employers
directly - as well as through the press and via political audiences.’