The agency has been bought for an initial payment of £3million.
Tonic will continue to be managed by group CEO Scott Clark and group MD Oliver Parsons, both of whom are Tonic founders. Moira Gitsham, another of the founding trio, will also continue to serve as a director. Neil Flash will take on a new and expanded role as MD of Tonic London. The Tonic Board reports directly to Huntsworth Health group CEO David Rowley.
Tonic currently works for key pharma clients including Johnson & Johnson, GlaxoSmithKline and Roche. It also handles work for lifestyle clients including Newstle, Heinz, Reckitt Benckiser and Beiersdorf.
‘Huntsworth Health has been tracking the growth of Tonic for some time, and are very pleased that they have decided to join our group,' said Rowley. ‘Scott and Oliver will take a leadership role in driving our global aspirations to become a world class player in the healthcare public relations arena, and together with our current European and US practices will significantly increase our reach and expertise.'
Aside from its UK base, Tonic also has offices in the US. The agency was ranked number nine in this year's Top 25 Healthcare league tables (PRWeek, 26 June 2009).
‘Today's announcement will propel the Tonic brand to an entirely new level,' said Clark. ‘This fulfils our strategy to offer new opportunities for our team and clients, allowing us to retain our vision, culture and aspirations while also benefiting from the scope and energy of an emerging global player in the communications industry.'
The acquisition is the second healthcare agency buyout this month. Last week it emerged that Euro RSCG Life had bought healthcare shop Medicom Group for an undisclosed sum (PRWeek, 03 July 2009).