Clarks campaign fits Stephanie Churchill
UK shoemaker Clarks International has hired Stephanie Churchill PR to
run a generic campaign for its women’s shoes. The account is worth a
total of pounds 80,000.
Jackie Cooper PR picks up Laura Ashley
Jackie Cooper Public Relations this week beat Lynne Franks PR and
Shilland & Co to win the fashion account for Laura Ashley, following the
closure of its former agency PR Unlimited. Public relations for Laura
Ashley home furnishings will be handled in-house.
PhoneLink looks for PR for Tel-Me
PhoneLink is hunting for an agency to promote its on-line electronic
business information service Tel-Me. The campaign, to target the
business community, has been handled by IT specialists Buffalo
Communications since 1993.
Arrow becomes first UK PR for SQA
US software company SQA has hired Arrow Public Relations as its first UK
PR agency. The agency beat Bogard Communications and Bill Moores
Associates to win the pounds 50,000 fee business-to-business account.
Woman’s Hour celebrates with HMC
Hobsbawm Macaulay Communications is handling PR for October’s 50th
anniversary of Radio 4’s Woman’s Hour. The celebrations kick off on 1
March in Edinburgh with the first of a series of outside broadcasts from
Vauxhall revs up public affairs with Bowes
Vauxhall Motors has boosted its public affairs department with the
appointment of Katherine Bowes as manager of local government and policy
issues. Vauxhall uses a raft of PR agencies, including Banbury-based JBA
Barkers to boost Glasgow arts festival
Barkers Scotland has won the account to promote this year’s Glasgow
Festival of Visual Arts, following a three-way pitch. The campaign will
include a public survey, competitions, readers’ offers and business and
Handel to conduct WorldCom account
WorldCom, the UK’s third largest carrier of international telephony, has
picked Handel Communications to run a pounds 60,000 fee business-to-
Luff joins Matrix to develop Euro affairs
Peter Luff, ex-director of the European Movement, has joined Matrix
Communications Consultancy as a partner, to develop its public affairs,
strategic analysis and campaigning activities within the EU and Eastern
NatWest opts for ‘ad hoc’ agencies
NatWest UK, which was reported last October to be looking for an agency
to handle PR for its entire division, now seems likely to recruit
companies for project work. NatWest UK head of PR Paul Lockstone said he
was considering creating a roster of PR firms to use on an ad-hoc basis.
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