Katie Price, a.k.a. Jordan, interview with Piers Morgan branded a success

Former glamour girl Jordan's exclusive TV interview with Piers Morgan aimed to set the record straight over her messy divorce from Peter Andre has been branded a PR success.

Katie Price a.k.a. Jordan: gives divorce account
Katie Price a.k.a. Jordan: gives divorce account

The interview, which aired on ITV on Saturday night, was Jordan's first since her high profile split from her husband of four years in May.
PHA Media CEO Phil Hall, the former News of the World editor, said: ‘Jordan was right to do a TV interview with Piers Morgan because she needs coverage which is real, not speculation which is often top spinned by different showbusiness writers with their own agenda.'
He added that Morgan's style of interview does not let his subjects off the hook, which means that it was not a ‘simpering' interview.
‘I also feel she would be wrong to get involved in a tabloid PR battle as there would be no winners,' said Hall. ‘She is the star in the relationship, she needs to put her case as she did in the TV interview and then get on with her work rather than indulging in a he said, she said war of words. In my view she is being well advised.'

Jordan, also known as Katie Price, also split from her long-term publicist Can Associates in May and turned to The Outside Organisation to attempt to sway public opinion, after the Daily Star reported that Price believed the split has made her 'as hated as Heather Mills' (PRWeek, 26 May).

However, Hall did have a word of caution for her publicity agents: 'The difficulty with Katie is she does not listen to advice. She showed absolutely no humility in the interview and thus did not take advantage of the opportunity. She should have accepted mistakes were made on both sides, that she had great affection for Peter but they have both accepted it is time to move on. Instead she was dismissive and cold. But her advisors can only give her the platform, they can't control what she says.'

Price met her husband Peter Andre during the filming of I'm A Celebrity Get Me Out Of Here. The couple married in 2005 and inked a picture exclusive with OK magazine said to be worth £1.5m.

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