UK Time, the watch giant behind the Timex brand, has appointed Lynne
Franks PR as its UK agency.
The business, believed to be worth around pounds 250,000, including
about pounds 80,000 in fees, will involve handling the company’s media
relations, supporting the development of its Timex brand and its Indiglo
night-light device, and assisting with a new brand communication
The agency’s work will extend beyond the Timex brand, including the
Guess and Disney ranges and this year’s UK launches of Timberland and
Joe Boxer products.
Julian Henry, Lynne Franks deputy MD, said he thought the agency was
selected due to its fashion and lifestyle expertise and because UK Time
considered its creativity exciting.