Vivien Wallace, MD of public relations and marketing company Lippin
Wallace, has been recruited as the Royal National Theatre’s first head
of public affairs.
Wallace, who joins the RNT in early March, will be responsible for 20
staff in the theatre’s press, marketing, development and publications
departments. Wallace co-founded Lippin Wallace in 1993 with Richard
Lippin, chairman and chief executive of US PR company The Lippin Group.
Lippin Wallace became a subsidiary of the group.
Before starting the agency, Wallace was chief executive of Granada
Television International, the broadcaster’s sales arm, where she was
responsible for selling programmes and raising co-production money
She left Granada in December 1992 after it merged its international
sales operations with LWT.
Wallace’s new post marks a personal return to the National, where she
was senior press officer from 1975 to 1976. Her other arts press office
experience includes stints at the Prospect Theatre Company, Festival
Ballet and the Royal Ballet.
Her appointment comes as the RNT gears up for the appointment of a new
director to oversee its three auditoriums. Present incumbent Richard
Eyre steps down next year.