Forte’s in-house press and PR department has been shut down, just four
weeks after Granada succeeded in its pounds 3.8 billion bid for the
The department’s ten staff received notice last week of Granada’s
intention to end corporate and financial PR functions at Forte
headquarters in London and axe related posts. All but one have decided
to accept redundancy.
Most senior to leave is PR director Victoria Sabin who steered Forte’s
PR team through the takeover battle.
Director of public affairs Richard Power, who was promoted to the Forte
board during the bid, left after Granada’s victory to support Sir Rocco
Forte’s attempt to buy back part of the hotel chain.
Granada itself does not maintain a dedicated press and public relations
division. Communications functions fall under the direction of business
unit managers, while corporate and financial PR is handled by Granada’s
retained adviser Citigate Communications.
‘There just wouldn’t have been the level of responsibility within the
group to justify the existence of the department,’ said Granada group
human resources director Stephanie Monk.
During its takeover offensive Granada made no secret of its intention to
save costs by cutting Forte’s 290-strong corporate headquarters. Its
strategic planning, mergers and acquisitions and tax departments also
face the axe.