DIARY: Cake team refuses to let a low turn-out eclipse the Lizard music festival

Last week’s solar eclipse didn’t prove to be the crowd-puller a lot of festival organisers had hoped for.

Last week’s solar eclipse didn’t prove to be the crowd-puller a lot

of festival organisers had hoped for.



But for The Cake Group, doing PR for the Lizard music festival, all was

not lost as the event proved an opportunity to test the team’s crisis

management skills.



The full extent of the problems only came to light when the Cake team

arrived at the site on the Lizard peninsula in Cornwall on 7 August.



According to Cake account manager Russell Crouch, the organisers - the

Eclipse Group and Lizard Events Company - did not have enough money for

the event to go ahead as they had planned, which led to some acts

cancelling and problems with the local council.



One major snag for Cake came when the Big Breakfast camera crew were

evicted from their caravan by bailiffs, acting for the company renting

the caravans, which was worried it would not be paid as only a quarter

of the expected number of festival-goers had turned up. The crew sought

refuge in the Rizla Cafe.



But, despite the organisational nightmares, the five-day event went

ahead, with three-quarters of the 20,000 tickets eventually being

sold.



After smoothing ruffled feathers, Cake then had to focus its attention

on arranging TV and press interviews with the stars of the event,

including James, the Levellers, Kula Shaker and Sasha.



’Despite all the problems, we managed to keep things together and

thankfully most of the festival-goers got into the spirit of the event,

although most traders were miffed about disappointing business,’ said

Crouch.



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