Last week’s solar eclipse didn’t prove to be the crowd-puller a lot
of festival organisers had hoped for.
But for The Cake Group, doing PR for the Lizard music festival, all was
not lost as the event proved an opportunity to test the team’s crisis
The full extent of the problems only came to light when the Cake team
arrived at the site on the Lizard peninsula in Cornwall on 7 August.
According to Cake account manager Russell Crouch, the organisers - the
Eclipse Group and Lizard Events Company - did not have enough money for
the event to go ahead as they had planned, which led to some acts
cancelling and problems with the local council.
One major snag for Cake came when the Big Breakfast camera crew were
evicted from their caravan by bailiffs, acting for the company renting
the caravans, which was worried it would not be paid as only a quarter
of the expected number of festival-goers had turned up. The crew sought
refuge in the Rizla Cafe.
But, despite the organisational nightmares, the five-day event went
ahead, with three-quarters of the 20,000 tickets eventually being
After smoothing ruffled feathers, Cake then had to focus its attention
on arranging TV and press interviews with the stars of the event,
including James, the Levellers, Kula Shaker and Sasha.
’Despite all the problems, we managed to keep things together and
thankfully most of the festival-goers got into the spirit of the event,
although most traders were miffed about disappointing business,’ said