BORDER LINES: CALIFORNIA: Mitsubishi hires for brand-building

Mitsubishi Motor Sales of America has awarded Stanton Crenshaw Communications with a brand-building account worth over pounds 500,000. Stanton Crenshaw replaces incumbent Manning Selvage and Lee, after winning the contract in a competitive pitch against agencies including BSMG, Edelman and Ruder-Finn. The New York-based agency will open a southern California office in September to service the new client. The brief is for a national campaign geared toward increasing awareness of the Mitsubishi brand and generating attention for the product line.

Mitsubishi Motor Sales of America has awarded Stanton Crenshaw

Communications with a brand-building account worth over pounds 500,000.

Stanton Crenshaw replaces incumbent Manning Selvage and Lee, after

winning the contract in a competitive pitch against agencies including

BSMG, Edelman and Ruder-Finn. The New York-based agency will open a

southern California office in September to service the new client. The

brief is for a national campaign geared toward increasing awareness of

the Mitsubishi brand and generating attention for the product line.



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