Mitsubishi Motor Sales of America has awarded Stanton Crenshaw
Communications with a brand-building account worth over pounds 500,000.
Stanton Crenshaw replaces incumbent Manning Selvage and Lee, after
winning the contract in a competitive pitch against agencies including
BSMG, Edelman and Ruder-Finn. The New York-based agency will open a
southern California office in September to service the new client. The
brief is for a national campaign geared toward increasing awareness of
the Mitsubishi brand and generating attention for the product line.