BORDER LINES: MUNICH: K&K loses NetObjects to PR Com

Brodeur Kohtes and Klewes (BK&K), one of Germany’s largest PR consultancies has been ousted from an account with US software developer NetObjects by rival firm PR Com. NetObjects awarded the account to PR Com because one its existing clients, Lotus, is a large reseller of NetObjects products Fusion and Authoring Server. It also believed PR Com’s experience of internet-based clients would result in a ’sharp focus’. PR Com has been charged with building the NetObjects brand across Germany and attracting corporate clients. BK&K had held the account since NetObjects launched in Europe just under two years ago.

Brodeur Kohtes and Klewes (BK&K), one of Germany’s largest PR

consultancies has been ousted from an account with US software developer

NetObjects by rival firm PR Com. NetObjects awarded the account to PR

Com because one its existing clients, Lotus, is a large reseller of

NetObjects products Fusion and Authoring Server. It also believed PR

Com’s experience of internet-based clients would result in a ’sharp

focus’. PR Com has been charged with building the NetObjects brand

across Germany and attracting corporate clients. BK&K had held the

account since NetObjects launched in Europe just under two years ago.



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