BORDER LINES: HONG KONG: Motorola spin-off for Newell PR

Local independent agency Newell Public Relations has been handed the Asia-Pacific launch of semiconductor business, On Semiconductors, which was spun off from Motorola after a management buyout by Texas Pacific Group in May. Newell took the account following its recent affiliation with Brodeur PR, which won the account to launch On Semiconductors in the US and Europe. Newell will co-ordinate a media relations campaign from Hong Kong, appointing partners in regional markets, including Cosmo Public Relations in Japan. ’Until now, there has been no Asian component to the Brodeur partnerships,’ said Newell account director David Croasdale. Brodeur formalised its Asian network in December last year. It includes eight agencies.

Local independent agency Newell Public Relations has been handed

the Asia-Pacific launch of semiconductor business, On Semiconductors,

which was spun off from Motorola after a management buyout by Texas

Pacific Group in May. Newell took the account following its recent

affiliation with Brodeur PR, which won the account to launch On

Semiconductors in the US and Europe. Newell will co-ordinate a media

relations campaign from Hong Kong, appointing partners in regional

markets, including Cosmo Public Relations in Japan. ’Until now, there

has been no Asian component to the Brodeur partnerships,’ said Newell

account director David Croasdale. Brodeur formalised its Asian network

in December last year. It includes eight agencies.



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