COPENHAGEN: Top 20 PR consultancies Cohn and Wolfe (C&W) and GCI
have both expanded their Scandinavian operations by acquiring Danish
C&W has bought out IT PR agency Professional Data Information (PDI) in a
bid to increase its IT knowledge base, while GCI has acquired Mannov
Consult, one of Denmark’s largest agencies.
C&W plans to fold PDI into its existing Danish operation. PDI clients
include Microsoft, Cisco and Dell, as well as Scandinavian software
developers and internet companies.
Seven of the firm’s eight staff join C&W to raise the total number of
staff at the C&W Danish office to 26.
CGI’s acquisition of Mannov Consult follows a two-years affiliation
partnership between the firms. The company, renamed GCI Mannov, has 24
employees and a fee income of pounds 1.4 million. It counts Intel,
British Airways, CNN and Kodak among its clients.
GCI Europe chair Ralf Hering said the agency will become one of GCI’s
European practice centres. GCI’s main Scandinavian agency is
Swedish-based GCI Rinfo, which boasts a PR income of pounds 3.1 million.