INTERNATIONAL: Four shortlisted by German ministry

BERLIN: The German Ministry of Business and Technology has drawn up a shortlist of four PR agencies to promote the government’s energy policy.

BERLIN: The German Ministry of Business and Technology has drawn up

a shortlist of four PR agencies to promote the government’s energy

policy.



The list consists of Ahrens and Behrent, Kohtes and Klewes, MPC and

Odeon Zwo. A pitch was held on 16 August and a final decision on the

18-month, pounds 677,000 contract is expected in two weeks.



The brief includes responsibility for promoting three features of the

policy: making natural energy sources more popular, increasing energy

efficiency and saving energy.



Some observers believe a bias exists towards Odeon Zwo because of the

previous work it has done for Chancellor Gerhard Schroder, having

produced a TV campaign for him last year when he was involved in local

elections.



But Christina Kern, head of public affairs at the ministry, attempted to

deflect fears of bias by pointing out that the final decision is made by

a panel of ten.



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