Bazal, the UK’s largest independent producer of factual
entertainment, has hired Avalon Publicity to boost the profile of
Changing Rooms and two of its other programmes.
Avalon has just started work, providing unit publicity and consumer
media coverage for Ready Steady Cook!, Food and Drink and Changing
Rooms. All three form part of the BBC’s autumn schedule. Changing Rooms
attracted up to 11 million viewers in previous seasons.
Senior account manager Sarah Booth will oversee the account. She will
report to Charlie Gardner, corporate and PR head at GMG Endemol
Entertainment, which incorporates Bazal, another production company
Initial and Gem, the commercial arm.
There was no formal pitch for the account. Gardner said: ’We wanted an
agency with a proven track record, and which could provide us with
creativity and flair.’
Avalon has previously worked on the launches of FilmFour and ITV2, as
well as work for Universal Films and BBC Radio 5 Live.
GMG Endemol Entertainment appoints agencies on an ad hoc basis, working
on projects as the need arises. Avalon’s work will continue into the new