The agency, headed up by med ed specialist Joanne Satchell, will sit alongside Creston Health group companies including Red Door Communications, PAN Advertising and TMWdigitalhealth.
`We believe medical education is the foundation on which a brand can grow - no matter what stage in its lifecycle,' said Satchell. `Impactful educational programmes built on true insights and market experience can help products establish their place and fulfill their true potential.'
Rock has a dedicated team of writers and strategists to deliver Med Ed programmes. It will also work with Creston Health partners on projects with a wider marketing remit.
`We're not afraid to challenge and encourage our clients to think again about how they approach their Med Ed activities,' said Satchell. ‘Brand success has to be the goal, but creativity and lateral thinking can be useful stepping stones to achieving it.'
Satchell has been working at Red Door Communications for the past year developing is medical education offering. She joined Red Door from her role as director at medical education company Solaris (PRWeek, 24 July 2008).