Games publisher Infogrames has appointed Peter Noble PR to handle
the UK launch of its latest football console game, UEFA Striker.
Significantly, the launch will be the only football game available on
the highly anticipated Sega Dreamcast in time for Christmas. Peter Noble
will target the Rage Software-developed UEFA Striker at the football and
computer games press.
The account was awarded without a pitch on the strength of Peter Noble’s
recent launch of Infogrames’ action adventure title Outcast. The game is
launched at the end of October while the Dreamcast console will be
available from next month.