2. Another week, another 'PROs do something for charity' release pops into our inbox. But the West Midland's LTA Communications story really stood out. It held a shoe-swap for Cancer Research UK's Race for Life campaign and raised - wait for it - £30. They say every little helps ...
3. A fundraising quiz for the Tom ap Rhys Pryce Memorial Trust sold out when The Wire star Dominic West put his name on the list. Don't Panic and Red Signal PR handled the flurry of hacks that showed up including The Independent, The Guardian, Daily Mail and Heat magazine. While PlayStation was winning the quiz, Flack spotted West relaxed and sociable at the bar.