Edelman PR Worldwide is hosting an international summer school for
more than 70 of its senior managers in a bid to tackle cultural issues
which arise in global communications programmes.
Consultants from South America, Asia Pacific, the Middle East and Europe
will discuss how a consistent brand message can be communicated across
continents despite cultural differences.
But while the implementation and financing of programmes for global
clients will be the main topic of discussion, the course will also look
at management issues such as team-building, motivation techniques and
Delegates will be interviewed by a research company, which will publish
a report about good and poor practice in global programmes.