Media: Web barons -

What is it? Online magazine for feisty, tech-savvy women
Staff: 17 contributors
Unique users: 45,000

- Who are the web barons?

Freelance writer Cate Sevilla is the founding editor and the site has 16 contributors based both in the UK and the US.

- Get the tone right

Billed as 'the happy medium between hardcore feminism and the fluffy-out-of-touch women's magazines', the site is divided into seven sections. These are: news; life; style; tech; sex; home and culture. Celebrities do feature, but the site tends to poke fun at them rather than idealise them.

- Approachability

'As long as it is relevant, can fit into our sections, and is in line with our style, being approached by email or Twitter is welcome,' says Sevilla. 'We love being made aware of launches and news. Our only request is that PR professionals give our site a proper look first.'

PR friendly score: 9/10

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