The Week in Technology

Transtelecom chooses Fleishman Hillard.

Associated Northcliffe Digital has launched a series of 50 social networking websites for local communities in the UK. The pilot launch in the south west will act as a platform for individuals to discuss local issues and news as part of a 'Local People' network. All content will come from those living in the area.

TransTeleCom (TTK) has appointed Fleishman-Hillard as its PR agency in a six-way pitch. Fleishman will service the business out of its London and Hong Kong offices. The Russian telecoms provider is looking to increase its profile within the international media. TTK was responsible for streaming the TV signal from the Beijing Olympics to the European Broadcasting area.

Panasonic has chosen digital PR agency onlinefire to promote the first ever British HD Blu-ray Disc recorder. The campaign, which is entitled 'memory insurance', will focus on the player's archiving function. The agency will also promote the Panasonic Next Generation Talent competition for its second year.

Story Worldwide, the international digital marketing agency, has collaborated with Irish-based comms and advertising agency Young Euro RSCG to launch integrated digital house Story Dublin. The new agency will provide integrated digital solutions for leading Irish brands.

Red Lorry Yellow Lorry, the London-based technology and media PR agency, has landed three telecoms accounts with Mobile Distillery, Movidilo and Magdalene. The agency was hired to increase the brands' awareness in the UK. Red Lorry Yellow Lorry already works with a number of clients in the telecoms sector including Comverse and Arantech.

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