The British Heart Foundation (BHF) has been chosen as discount supermarket chain Lidl's first charity partner. The supermarket is aiming to raise more than £100,000 to help beat heart disease over the next year. Douglas Rouse, head of corporate partnerships at the BHF, said: 'By teaming up with Lidl, the BHF also gets the chance to reach out to the supermarket's staff and customers.'
Just Coffee People, a not-for-profit coffee manufacturer and wholesaler, has taken on Ptarmigan Bell Pottinger to raise its profile with business audiences. Just Coffee People wants to challenge the perception that its products are substandard because it employs people with physical and learning difficulties.
Henry's House has been appointed to launch a social network site that connects people to charity events. Leap Anywhere picked the agency following a four-way pitch. The agency will run an online and offline consumer campaign.