Kennedy gets straight to work on Lib Dem PR

Newly elected Liberal Democrat leader Charles Kennedy is to embark on a fresh communications strategy in a bid to raise the Liberal Democrat Party’s profile.

Newly elected Liberal Democrat leader Charles Kennedy is to embark

on a fresh communications strategy in a bid to raise the Liberal

Democrat Party’s profile.



Kennedy was widely recognised as the most media-friendly Liberal

Democrat leadership candidate, and one of his first moves as leader of

the party will be to expand the Lib Dem’s seven-strong press and PR

operation, currently headed by communications director David Walter.



Kennedy confirmed that he planned to increase staff numbers, although he

has not decided by how many.



He also wants to enlist high-profile Liberal Democrat supporters from

the worlds of business, entertainment and the arts to campaign for the

party and build its image in the public eye.



Kennedy said: ’I think we need to review our communications strategy,

simply because now we’re in government in the Welsh Assembly and we play

a pivotal role in Edinburgh and Brussels. The capacity for a better

profile is there.’



On a local level, the new leader of the Liberal Democrats wants existing

MPs to enlist support for Lib Dem candidates in neighbouring

constituencies in the run-up to the next general election.



Feature, p10.



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