Newly elected Liberal Democrat leader Charles Kennedy is to embark
on a fresh communications strategy in a bid to raise the Liberal
Democrat Party’s profile.
Kennedy was widely recognised as the most media-friendly Liberal
Democrat leadership candidate, and one of his first moves as leader of
the party will be to expand the Lib Dem’s seven-strong press and PR
operation, currently headed by communications director David Walter.
Kennedy confirmed that he planned to increase staff numbers, although he
has not decided by how many.
He also wants to enlist high-profile Liberal Democrat supporters from
the worlds of business, entertainment and the arts to campaign for the
party and build its image in the public eye.
Kennedy said: ’I think we need to review our communications strategy,
simply because now we’re in government in the Welsh Assembly and we play
a pivotal role in Edinburgh and Brussels. The capacity for a better
profile is there.’
On a local level, the new leader of the Liberal Democrats wants existing
MPs to enlist support for Lib Dem candidates in neighbouring
constituencies in the run-up to the next general election.