Recently launched music promotions company, Inside Media
Promotions, has formed a joint partnership with celebrity PR outfit The
Inside represents Madness, Iggy Pop, Skunk Anansie and Billie while
Outside looks after David Beckham, Lenny Kravitz, David Bowie, Sir Elton
John, Aerosmith and the Spice Girls.
The two companies will offer music artists and marketing directors a
full service media strategy bringing together Outside’s press expertise
and Inside’s music and radio contacts. Both companies will work from the
same office, but there will be no joint ownership.
Tony Barker, director of Inside, said: ’Traditionally there have always
been two distinct groups for promotions: TV and radio, and press. We
want to bring the two together.’
The combined operation is also planning to bring in corporate clients
and wants to attract more footballers too.
The alliance has been rumoured for several months within the music
industry, since Tony Barker and Mick Garbutt, former heads of promotion
at Virgin Records, revealed their intention to set up Inside. However,
it was not confirmed until this week.
Barker and Garbutt headed in-house promotions at Virgin Records for