C&W aims to keep GEC in mind at the Dome

Telecoms and electronics giant GEC has appointed Cohn and Wolfe on fees estimated at just under pounds 200,000 to promote its sponsorship of the Millennium Dome.

Telecoms and electronics giant GEC has appointed Cohn and Wolfe on

fees estimated at just under pounds 200,000 to promote its sponsorship

of the Millennium Dome.



GEC is supporting the Dome’s Mind Zone. The contract was awarded

following a two-way pitch against GEC’s existing financial agency

Brunswick.



According to Cohn and Wolfe associate director Saffron James, the main

focus of the campaign will be to tell the national media and consumer

magazines what GEC is doing in the zone.



The contract also includes a programme of internal communications to

explain the project to GEC employees worldwide.



GEC is one of two sponsors of the zone. The other, British Aerospace, is

handling its PR of the event internally.



C&W will report to GEC’s director of special projects, Mark

Broughton.



GEC, which is spending a total of pounds 6 million in sponsorship of the

Mind Zone, agreed to become involved in the project last November.



According to Broughton, the sponsorship is designed to stimulate fresh

interest in science and technology while also showcasing GEC’s

’Intelligent Electronics’ technology. ’The displays within the Mind Zone

will use GEC technology to explain to visitors precisely how the brain

works - how it gathers information, processes it and then utilises the

information it has gathered,’ he said.



The account is being headed by Jonathan Shore, deputy managing director

of Cohn and Wolfe, together with James and two others.



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