Telecoms and electronics giant GEC has appointed Cohn and Wolfe on
fees estimated at just under pounds 200,000 to promote its sponsorship
of the Millennium Dome.
GEC is supporting the Dome’s Mind Zone. The contract was awarded
following a two-way pitch against GEC’s existing financial agency
Brunswick.
According to Cohn and Wolfe associate director Saffron James, the main
focus of the campaign will be to tell the national media and consumer
magazines what GEC is doing in the zone.
The contract also includes a programme of internal communications to
explain the project to GEC employees worldwide.
GEC is one of two sponsors of the zone. The other, British Aerospace, is
handling its PR of the event internally.
C&W will report to GEC’s director of special projects, Mark
Broughton.
GEC, which is spending a total of pounds 6 million in sponsorship of the
Mind Zone, agreed to become involved in the project last November.
According to Broughton, the sponsorship is designed to stimulate fresh
interest in science and technology while also showcasing GEC’s
’Intelligent Electronics’ technology. ’The displays within the Mind Zone
will use GEC technology to explain to visitors precisely how the brain
works - how it gathers information, processes it and then utilises the
information it has gathered,’ he said.
The account is being headed by Jonathan Shore, deputy managing director
of Cohn and Wolfe, together with James and two others.
