Guests of the recent Communications Directors Forum are no doubt
still recovering from the networking challenge.
Having left clutching the usual brochures and business cards, one
giveaway may have stuck in their minds and pockets - CGI’s Mr Men
Corporate brand management consultancy CGI decided a children’s book
would convey the company’s message perfectly. In usual Roger Hargreaves
style, the tale of Mr Clever’s trip to the forest ends with the
sentiment - ’I always make the right choice - do you? Think CGI’.
The book, masterminded by CGI’s creative department and written by
marketing director Sheila Lalani, looks like it may be a best seller
Although no promises have been made, attendees of next year’s Forum may
be treated to a sequel - Little Miss ’Did you get my press release?’
seems an obvious one.