There is a cow in reception at The Rowland Company. Nothing new
there, you might think. But this one is life-size and fibreglass. It
does not moo.
Rowland big cheese Beverley Kaye explains that the black and white
Guernsey is a present from new owner Richard Edelman. He had it shipped
over to publicise the PR21 brand he has such high hopes for in this
country. To emphasise the point, the logo is stamped on the heifer’s
’Mr Edelman humorously remembered that branding started on the back of a
cow,’ Kaye said. Ah, those Americans and their keen sense of the
This is the country that gave us the surreal Britney Spears after
And mock all you like but the idea got off to a good start with the new
brand in evidence at the recent party to celebrate Sir Elton John’s Aids
The cause is one long supported by Kaye - and now PR21. The agency will
be working alongside the foundation to raise awareness of HIV and Aids,
which on the night meant ensuring that the glasses of the assembled
glitterati were full.