The daily Scottish business paper being backed by Swedish media
group Bonnier is due to launch in October under the title Business
The paper will be published in Edinburgh by Business Media Scotland, a
new company wholly-owned by Bonnier. Its initial print run will be over
100,000, although the company expects to sell between 30,000 and 35,000
copies a day within four years. The cover price has not been
The title has recruited 50 of its 70 journalists. The most senior post
yet to be filled is that of Brussels correspondent. There will be
offices in Edinburgh, Glasgow, Aberdeen, London, Brussels, the US and
the Far East.
The editor is John Penman, a former assistant editor of the Daily
Record, and ex-political editor of the Scotsman. He has recruited two
colleagues from the Scotsman as his deputies. They are Richard Neville,
previously joint deputy editor and Paul Stokes, who was the paper’s
The political editor is Chris Deerin, who was deputy editor of the
Scottish Sunday Times.
The paper will appear Monday to Friday, accompanied by a web site.
Penman said it would focus on business, politics and economics and aim
to create a truly national newspaper dealing in depth with a Scottish
’While many of the issues faced by businesses in Scotland are the same
as those faced by companies anywhere, there are also major differences
associated with operating from within a small country on the periphery
of its major markets. This can only be properly addressed by a focused
product such as Business am.’
The launch is supported by a PR campaign by HBL media, which was
retained last week on an ongoing basis. HBL will open an office in
Edinburgh to service the account.