Merlin Financial has been hired by European private equity provider
PRICOA Capital, following the appointment of ex-Ludgate director Vanessa
The PRICOA Capital Group, which is a subsidiary of the Prudential
Insurance Company of America, originally appointed Ludgate
Communications in March after a competitive two-way pitch against Merlin
But in the wake of Anderson’s departure from Ludgate to Merlin, PRICOA
decided to move the pan-European account with her. Anderson will head
the account, reporting to PRICOA managing partner Bruno Wanske and
director Lynn Soper.
Merlin has a brief to raise PRICOA’s profile across Europe, where it has
offices in Frankfurt, London and Paris.
Since it was founded in 1985, PRICOA has invested over pounds 430
million in 50 European companies.
Merlin adds the account win to a list of clients which has earned the
agency over pounds 1 million in fee income over the last three months -
doubling its annual total.
In the last few weeks, Merlin has secured accounts with Regent Inns,
digital TV company Static 2358, which is planning its IPO in the autumn,
and Forever Broadcasting, which is also due for flotation. Other recent
wins include internet sports venture e-com sport, new media investment
company New Capital Invest, and Paradigm.
Paul Downes, Merlin chief executive, added that the 15-strong agency,
which now has over 50 clients, will be recruiting up to five more senior
staff by the end of the year.