PR21 - the agency formed from the sale of the Rowland Company to
Edelman PR Worldwide - has hired Sarah Dowden as a director responsible
for fashion and lifestyle.
She replaces former director Catherine Morris, whose contract expired at
the end of June but who left three months ago (PR Week, 21 April).
Dowden has just come back from a year travelling in the Far East having
closed down her agency, EM PR, after ten years working for clients such
as Warner Brothers Studios, Vans, BSkyB and the British Hairdressing
She will report to PR21’s CEO, Beverley Kaye.
Kaye said: ’She will be responsible for directing and developing
lifestyle brands. It will not just be about giving tactical fashion
media relations but looking at directing quality, sound business counsel
to quality brands within the lifestyle arena.’
Dowden will count among her clients Speedo, Dune, Reebok and the
Smirnoff International Fashion Awards; a student-based awards event
involving 18 countries which will take place in New York in
Dowden said: ’My area of expertise is in fashion, lifestyle and events.
I will be running media liaison programmes in conjunction with giving
marketing counsel. I am looking forward to working with an expanding
company - we have lots of plans.’