Mobile operator One-2-One has had to reshape its corporate
relations function in the wake of its manager, Nick Sharples, leaving to
fill a new postition.
The role of Sharples, who left last week to head corporate relations for
energy company Energis, has been split in two under director of
corporate communications Anna Cloake.
Cloake has hired Kevin Perlmutter, currently corporate communications
manager for Toyota Motors Europe, to fill the corporate PR aspects of
Sharples’ old role. Perlmutter, who is yet to be replaced at Toyota,
joins the company in two weeks.
Perlmutter has been at Toyota for five years. He previously served for
seven years at IBM in a variety of PR roles, culminating in a year as
head of product communications. Before that, he was a freelance
consultant on marketing and communications for three years.
The issues management part of Sharples’ role is the subject of an
ongoing recruitment process by Cloake. This post will focus on
environmental and health matters concerning mobile use and the erection
of phone masts.
Perlmutter will work closely with Neil Bent, the company’s marketing PR
manager, who focuses on product PR for new tariffs and associated
The appointments, together with that of knowledge manager Sandy Keilloh
from British Borneo Oil and Gas, brings the personnel now within
Cloake’s remit up to 22. The public affairs function, headed by Craig
Stevenson, comes under the watch of public policy and carrier services
director Robin Saphra.
The company is a wholly-owned subsidiary of Deutsche Telekom. Its agency
roster - Larkspur for consumer PR, Consolidated Communications for
public affairs and Luther Pendragon for issues management - will not be
affected by Perlmutter’s appointment.