888.com hires Clifford French for Poker Ashes tournament

Online gambling site 888.com has hired Clifford French to promote its Poker Ashes tournament.

Warne and Gough: to play Ashes poker
Warne and Gough: to play Ashes poker

The agency will target national and specialist gambling press to encourage consumers to go online and compete in a poker competition.

The two winners will play alongside ex-England cricketer Darren Gough on the England team against Shane Warne's Australia. This part of the tournament will be broadcast on Sky Sports after the Ashes highlights between 15 – 19 July.

Director James Clifford said: ‘The Ashes is the sporting event of the summer. We will be looking to transfer the tension and media interest from the crease to the poker table.’

The first test of the 2009 Ashes starts tomorrow in Cardiff.

Clifford French is a specialist sports and entertainment brand consultancy. Clients include Electronic Arts, Rio Ferdinand, Worthington’s, Prostar and Shaun Wright-Phillips.

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