Technology PR specialist Lewis has been hired by palmtop
manufacturer Psion Computers to spearhead its business-to-business
The consultancy was appointed following a competitive pitch against
Company Care, Larkspur Communications, and two-and-a-half-year incumbent
consumer PR agency Nautilus.
Psion Computers, the hand-held computer arm of the Psion group, decided
to re-pitch the account in an effort to move away from consumer PR to
At Lewis, the account will be led by CEO Chris Lewis, whose brief is to
position Psion Computers above its palm-top rivals, Microsoft and Palm
Reporting to Psion’s head of in-house PR, Anthony Garvey, Lewis will
specifically target consumers in the education, business and medical
Garvey said the change of tactics was largely due to increased
competition in the market.
’We decided to make the move to repel our US rivals and we wanted an
agency that could bridge both consumer and business-to-business areas,’
Psion will also retain financial agency Brunswick, CompanyCare for the
Psion Connect division and Axicom for Psion Enterprise.