Media trainer Television and Radio Techniques (TRT) is the latest
company in the sector to offer a crisis management service to
The Sheffield-based company, started in 1976, found that clients
increasingly asked for tailor-made plans to deal with the media in a
crisis, and has now developed the service as a formal offering.
TRT managing director Jonathan Boddy said: ’It started with good clients
asking us for some informal hand-holding, and has developed into testing
their procedures and preparedness should a crisis occur.’
After a ’dummy run’ involving every department taking part in crisis
media relations, TRT offers formal feedback on the client’s strengths
TRT has already carried out work of this kind for Bass.