The BBC is to streamline its press and publicity into a single
operation following a communications review.
The review was instigated earlier this year by the appointment of
Matthew Bannister as director of marketing and communications (PR Week,
As a result of the review, the BBC is also seeking to apppoint an
external applicant as head of media and corporate communications. While
this role reports to Bannister, it would not be a number two in the
Sally Osman, head of publicity at the BBC confirmed the plans, but said
at the moment it has not been decided ’who is running what, or how’. She
will work on the review and estimates that the new structure will be
finalised within the next month .
Currently different areas, such as news, have their own press teams,
reporting to divisional heads, who report in turn to the
The new structure will focus more on target audience - for example,
Earlier this week the corporation announced changes aimed at saving
pounds 130 million a year, including plans to reduce marketing spend by
25 per cent in the next three years. It has not been decided how many of
the 450 marketing and PR staff will go, but Osman said it would be in
areas where there is ’genuine duplication’.