Lansons Communications has won a six-figure retainer account with
Scottish Amicable to raise its profile in the personal finance and
Scottish Amicable, the Prudential’s independent financial adviser
subsidiary, appointed financial services specialists Lansons after a
competitive pitch, which included Citigate Dewe Rogerson and First
Financial of Bell Pottinger.
Lansons replaces incumbent agency Luther Pendragon, which did not
re-pitch for the account in its annual review.
Luther Pendragon partner Andrew Sharkey, who headed the account, said
both the agency and company were going in new directions and took the
review as an opportunity for change.
At Lansons, the account will be led by joint managing director Tony
Reporting to Scottish Amicable’s public relations manager Darragh
Leeson, Langham has a brief to increase the company’s national media
profile, concentrating less on trade press.
’We are becoming more marketing-led and feel it’s important to increase
our reputation in personal finance and consumer market places,’ said
Scottish Amicable last year sold pounds 738 million worth of new
P Lansons has also been appointed by investment management house Jupiter
to handle its public relations account following the resignation of
financial agency Brunswick last month.