DIARY: Nexus Choat PRO cooks up a whisky promotion

A year-long campaign by Nexus Choat senior account director Emma Sturt finally bore fruit when she and her drinks client Macallan appeared on an episode of Channel Four cookery show TV Dinners.

A year-long campaign by Nexus Choat senior account director Emma

Sturt finally bore fruit when she and her drinks client Macallan

appeared on an episode of Channel Four cookery show TV Dinners.



Last May, she entered and won a national cookery competition to find the

’Best Country Cook’ in a magazine called The Field.



Sturt invented a three-course meal, including a main course of pheasant

in a creamy whisky and tarragon sauce and a traditional treacle tart

pudding with whisky and orange.



As part of the competition, Sturt went horse-riding, bathed, changed

into a party dress and then cooked the meal from scratch, all within the

space of two hours.



A Londoner, Sturt beat off stiff competition from chefs from around the

country. She then mounted a press and TV campaign which resulted in a

double-page spread on her win in the Evening Standard last summer and a

starring role for her and the whisky brand on TV Dinners.



She was filmed preparing a gourmet picnic for friends at Guards’ Polo

Club, Windsor.



’I always like to unwind with a large whisky before I start cooking,’

Sturt told the presenter as she decanted a large tumbler of

Macallan.



So dedicated was she that several large tumblers of whisky were drunk

during the show.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.